I Am What I Am Not
I’ve never really understood American advertising. Compared to back home, advertising here is a lot bitchier. Back home, you can’t (or couldn’t, maybe you can now?) name check the product you are competing against. It seems so childish that you need to resort to tactics like that.
With that in mind, it’s no secret that “I’m A Mac”. I have no problems with PCs but for the past 6 years I have been a Mac advocate. Of course I’ve had jobs where I’ve been required to use a PC and I can deal with that, but I must admit that in the careers that I’ve used Macs, it has been a more pleasurable, and productive, experience.
Despite this and the critical acclaim they’ve achieved, I’ve never been a fan of the I’m A Mac/I’m A PC campaign. Ultimately, it exposes the biggest flaw associated with Mac stereotypes; we’re all obnoxious, hipster-wannabe, hooded sweatshirt wearing, Drew Barrymore dating morons.
Again, this comparison just seems bitchy and juvenile since no one could believe all PC users are stuffy, dated suit wearing, middle aged boring men. Therefore, it is disappointing to see the new PC campaign where multiple, regular people declare they are PC’s and admittedly proud of it. Surely, for $300M they could have come up with something a bit more original than declaring a public retort.
Besides, even PCs use iPhones. Why can’t we all just live in harmony?
I’m David and I’m a ZX Spectrum.
Oh, and Drew, if you’re reading this; please return my calls.
